✓  What are Objectives? ❑ Objectives are clear and measurable goals (drawn from Policy) that a company sets 
to keep getting better at its management systems. ❑ The objectives should be designed to be S.M.A.R.T 
-Specific, 
-Measurable
-Achievable
- Realistic
-Time-based) 
and should have relevance at all levels of the company, meaning that each employee 
should understand how their job supports meeting the quality objectives.