of duplicating products, (2) low cost, and (3) prod-
uct security and privacy considerations. For exam-
ple, prototypes and mockups can be produced with
the same color , texture, and finish as a mass-
produced product. Moreover , due to the low costs
of modifying prototypes, marketers can more easily
test different product versions based on customer
and design feedback. According to the chief designer
of FutureFactories: ‘ ‘It’s cheap to do this stuff. .