technology . Additionally , the usage of 3-D printing will expand due to the availability of materials with greater strength and resistance to heat and mois- ture. When the price of 3-D printers is reduced, per- haps to $300 or so, the number of machines used for home applications will drastically expand from cur- rent levels. At this price level, the market penetra- tion of home-based 3-D printers will begin to resemble that of small laser printers. As with the industrial market, increased market penetration will result in additional 3-D home applications. Material costs will also decrease as a result of higher market penetration. The future holds great promise for 3-D printing as a technology and for end users as a result. References 3-D ‘printing’ goes mass market. (2011, January 18). MyPaper, p. A13. 3D systems success story. (2011). Retrieved June 9, 2011, from www .3dsystems.com/french/da tafiles/3dm/AlessiCoffee_ 3DM_CaseStudy .pdf Alpern, P. (2010). Beam me up, Scotty . Industry Week, 259(2), 46—47. Berman, B. (2002). Should your firm adopt a mass customization strategy? Business Horizons, 45(4), 51—60. Bradshaw , S., Bowyer , A., & Haufe, P. (2010). The intellectual property implications of low-cost 3-D printing. Scripted, 7(1), 5—31. Case history: A factory on your desk. (2009, September 5). The Economist. Retrieved from http://www .economist.com/ node/14299512 Casey , L. (2009). Prototype pronto. Packaging Digest, 46(8), 54—56. Dentistry: Objet to showcase 3-D printing solutions for digital dentistry at LMT lab day , Chicago. (2011, March 7). Health and Medicine Week, 1054. King, R. (2008, October 6). Printing in 3-D gets practical. Busi- nessWeek Online. Retrieved from http://www .businessweek. com/technology/content/oct2008/tc2008103_077223.htm Klaft, L. (2010, October 17). Open-source 3-D printers head to a desktop near you; instantly make a part to replace what’s broken. Worcester T elegram and Gazette, B5.