8 The future of hospitality | Responding to the challenges, seizing the opportunities SafeEntry helps keep Singapore’s hospitality sector and customers safe In Singapore, customers use the SafeEntry smartphone app to scan a QR code before they enter any restaurant, hotel, or other venue. The app creates a digital diary of each customer’s travels and visited locations to support Singapore’s contact- tracing efforts. Reimagine the customer experience for a COVID-19 world The pandemic has fundamentally changed the customer experience, and it’s likely to stay this way until the virus fades, populations achieve herd immunity, or a vaccine is discovered.