--- Slide 1 ---
Customer Relationship Management (CRM)
Building Strong Customer Connections for Business Growth
--- Slide 2 ---
What is CRM? CRM is a strategy and technology used to manage interactions with customers and improve relationships. CRM
--- Slide 3 ---
Objectives of CRM
• Improve customer satisfaction
• Increase customer retention
• Enhance sales performance
• Build long-term relationships
CRM
--- Slide 4 ---
Importance of CRM
• Better customer understanding
• Increased loyalty
• Improved communication
• Higher profitability
CRM
--- Slide 5 ---
Types of CRM
• Operational CRM
• Analytical CRM
• Collaborative CRM
CRM
--- Slide 6 ---
Operational CRM
Focuses on automation of sales, marketing, and customer service processes. CRM
--- Slide 7 ---
Analytical CRM
Uses customer data analysis to improve decision-making and customer strategies. CRM
--- Slide 8 ---
Collaborative CRM
Improves communication between departments and customers through shared information. CRM
--- Slide 9 ---
CRM Process
1. Customer Acquisition
2.